A Neue Design's Internal Project - In an increasingly on-the-go, 'convenience is king' climate, we challenged the creative team to re-define the classic G&T drink, canned it, and created an identity that would appeal to the millennial market, with a fresh, clean and cheeky design. Tinease is a modern brand intended to playfully tease the drinks & alcohol category, using simple illustration and bold colours.
Brand collaboration between Bacardi and Tails Cocktails.
Brand re-fresh across all products and assets.
Brand curation and identity
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